Highlights:
- Distribution expanded to include new and used vehicles
- Custom communications to Pontiac owners
- Personalized dealership information and coupons in each communication
- Service coupons are integrated with current National Retail Plan
Cost:
- One-time investment applied to dealer invoice for newly ordered vehicles only
- $16.50 per GMC VIN
- $20.00 per Buick VIN
- Up to 6-year subscription length — up to 24 communications
- Reimbursable with iMR Sales & Parts funds — recover almost 70% of cost
