A Strong Impression with Owners
Separate surveys of Buick and GMC owners indicated.
Readership & Engagement
- Almost all owners indicated that they read the magazines.
- ~80% of owners spend up to 30 minutes reading the magazines.
Call to Action
Top 3 most common actions that owners took as a result of reading the magazines:
- Visited their dealership/test-drove a vehicle
- Found out more information about Buick or GMC vehicles
- Visited the Buick or GMC website
Service Offers
- More than 80% noticed the service offers.
- Nearly 40% of the owners found them valuable.
- More than 60% of Buick owners and 57% of GMC owners plan to use the current service offers in the future.
- Used service offers in the past: 46% GMC and 45% Buick
Positive Impact
The magazines have a positive impact on owners. Readers feel the magazines help them stay engaged with the brand by keeping them updated on the latest vehicles and their features.
What Buick owners are saying:
- “Gives me the updates on the vehicles without having to go directly to the dealership or look it up online. If something catches my interest, then I will do further research.”
- “I was excited to see the new Encore. I was considering looking at it when it becomes available.”
- “Gives additional info to make the decision on my model and accessories I want on my next Buick.”
- “Now aware of some features and model changes because of the magazine.”
- “All Buick — all the time. Love it … shows folks out and about w/their Buicks & their lifestyle and adventures. Also shows new recent items and cars/SUVs from Buick … just love it.”
What GMC owners are saying:
- “Provides more information on vehicles that are of interest to me. It is exciting to learn about new features being installed in these vehicles.”
- “It informs me on the latest GMC developments and showcases how those developments can be used.”
- “I like the info on new vehicles. I have always loved GMC.”
- “I now have some insight about GMC accessories and models.”
Source: GM Global Market Research 2019
