The CDN Program
- An owner loyalty program that builds a trusting relationship between your customers, your dealership, and the Buick and GMC brands by generating advocacy, service engagement & subsequent repurchase loyalty
Objectives
- Increase repurchase loyalty
- Drive business to showroom and service department
- Deepen service engagement with your choice of service coupons
Primary Audience: New Buick and GMC Owners
Additional digital distribution to used/certified used Buick and GMC owners as well as Pontiac owners who have a current email address.
Enrollment Bonus
All of your new and used Buick and GMC customers from the past 10 years will receive a print magazine – at no additional charge!
